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Survey Findings: Why Nearly 3 Out of 4 Corporates Are Turning to Hotel RFP Automation
Joseph Friedmann
The corporate travel industry is in the middle of a fundamental shift. What was once a manual, spreadsheet-heavy, and time-consuming process is now being transformed by hotel RFP automation. New data from global travel procurement surveys shows that nearly 75% of corporations are moving to automated hotel RFP software in 2025. The reasons are clear: cost savings, compliance, time efficiency, and the ability to scale sourcing programs globally.
As procurement leaders seek out the best hotel RFP solution, automation is no longer seen as a luxury - it’s a necessity. Platforms like ReadyBid, designed as a hotel RFP automation software that combines sourcing, negotiation, and reporting, are driving this shift. Let’s explore the survey findings and unpack why so many corporates are leaving manual processes behind.
Key Survey Finding #1: Time Efficiency Is the Top Driver
Manual hotel RFPs can take months to complete, especially for global programs. Automation cuts those timelines in half by:
Eliminating duplicate data entry.
Automatically tracking and chasing hotel responses.
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Hotel RFP Trends in 2025: Data-Driven Insights Every Buyer Must Know
Joseph Friedmann
The hotel RFP process has always been a central pillar of corporate travel management, but in 2025, it’s undergoing rapid change. Market dynamics, technological advancements, and shifting traveler expectations are pushing procurement teams to rethink how they approach sourcing. What was considered best practice just a few years ago is quickly becoming outdated.
Leading travel managers and procurement leaders are turning to data-driven hotel RFP solutions that provide real-time insights and predictive savings opportunities. Instead of reacting to challenges, they’re leveraging data to build proactive sourcing strategies. For organizations searching for the best hotel RFP tool, understanding 2025’s trends is essential to staying competitive.
This article highlights the key hotel RFP trends in 2025, backed by research and real-world insights from companies transforming their sourcing strategies.
Trend 1: Automation Becomes Standard
Manual RFP processes are no longer sustainable. In 2025, the majority of corporates are adopting automation through enterprise hotel RFP software. Automation reduces the time spent collecting rates, chasing hotels, and verifying data.
moreCommon Hotel RFP Pitfalls and How Leading Travel Managers Avoid Them
Joseph Friedmann
Hotel sourcing remains one of the most complex areas of corporate travel management. Travel managers are tasked with balancing cost savings, compliance, and traveler satisfaction while coordinating across hundreds - or even thousands - of hotels worldwide. The process often feels like navigating a minefield: one wrong step can lead to financial losses, compliance issues, or frustrated travelers.
Despite the challenges, leading organizations have found ways to avoid the most common pitfalls of hotel RFPs. By leveraging modern hotel RFP software and platforms like ReadyBid, they simplify negotiations, reduce risks, and secure stronger outcomes. With a hotel RFP automation platform that eliminates repetitive manual tasks, travel managers no longer have to accept inefficiencies as part of the process. For corporates looking for the best hotel RFP tool, the key is not only in adopting new technology but also in recognizing and sidestepping the pitfalls that have long plagued sourcing.
This article uncovers the top hotel RFP pitfalls - and, more importantly, how leading travel managers avoid them.
moreThe Essential Do’s and Don’ts of Running Global Hotel Sourcing Programs
Joseph Friedmann
Running a global hotel sourcing program is no small feat. Travel managers juggle thousands of properties, multiple regions, complex corporate travel policies, and the ever-demanding task of negotiating rates that balance savings with traveler satisfaction. In this environment, mistakes are costly - not only in financial terms but also in program compliance, supplier relationships, and employee trust.
Fortunately, the arrival of modern hotel RFP software has given procurement leaders the ability to simplify, standardize, and scale their global programs. Platforms like ReadyBid serve as a corporate hotel RFP platform built to streamline global sourcing. For enterprises looking for the best hotel RFP solution, the difference lies in mastering the do’s and don’ts that define successful programs.
In this article, we’ll break down the critical practices that ensure global hotel sourcing success, as well as the common pitfalls every travel manager must avoid.
Do’s of Running Global Hotel Sourcing Programs
1. Do Automate Data Collection and Rate Audits
Manual data collection across hundreds of properties is slow, error-prone, and inconsistent. By adopting an automated hotel RFP solution, managers can:
moreFrom Manual Bids to Digital Platforms: The Transformation of Hotel Negotiations
Joseph Friedmann
For decades, hotel negotiations were seen as a slow, drawn-out process. Travel managers relied on manual bidding cycles, endless emails, and spreadsheets that took weeks to reconcile. Each stage of the hotel RFP process was burdened with inefficiencies - from collecting rate data to verifying compliance. But today, with the rise of digital hotel RFP platforms, the landscape has completely transformed.
The shift from manual bids to digital platforms has not only accelerated sourcing but also redefined how travel managers, procurement leaders, and suppliers approach hotel RFPs. Through modern solutions like ReadyBid, organizations now benefit from a hotel RFP automation software designed to streamline negotiations and simplify contracting. For enterprises searching for the best hotel RFP tool, this transformation means moving from reactive, error-prone processes to proactive, data-driven procurement strategies.
This article explores how hotel bidding has evolved, highlighting the contrasts between old manual methods and new digital platforms - and why this shift is reshaping corporate travel management worldwide.
moreHotel RFPs Then and Now: What Automation Really Changed for Procurement
Joseph Friedmann
For decades, hotel sourcing was one of the most manual and resource-intensive responsibilities within corporate travel management. Travel managers spent months sending out spreadsheets, chasing hotels for responses, and reconciling incomplete or inaccurate data. Hotel bidding was often seen as a painful but necessary exercise - an obligation rather than a strategic opportunity.
That reality has shifted dramatically in recent years. The introduction of hotel RFP software and smart sourcing platforms like ReadyBid has changed how procurement teams operate. What once required weeks of labor and guesswork is now streamlined through a hotel RFP automation platform that eliminates inefficiencies in sourcing and negotiations. For organizations seeking the best hotel RFP tool, the contrast between the “before” era of manual RFPs and the “after” era of automation could not be clearer.
This article takes a deep dive into that transformation - comparing processes, outcomes, and strategies in the then vs. now landscape of hotel RFPs.
Hotel RFPs Then: The Manual EraEndless Spreadsheets and Emails
moreHotel Sourcing Hacks: How to Speed Up Negotiations Without Losing on Rates
Joseph Friedmann
Negotiating hotel contracts has always been the most demanding part of hotel sourcing and procurement. Travel managers face the dual challenge of securing competitive rates while balancing service quality, traveler safety, and compliance with corporate travel management policies. In a traditional setup, the process can take weeks - if not months - of exchanging proposals, counteroffers, and rate sheets. But with the right strategies and hotel RFP software, those timelines can be cut dramatically.
This article uncovers proven hotel sourcing hacks that allow procurement teams and travel managers to accelerate negotiations while still protecting the bottom line. By leveraging smart technology, automation, and new sourcing methodologies, organizations can achieve better outcomes in less time. Platforms like ReadyBid exemplify this shift, giving managers the ability to streamline negotiations through a hotel RFP automation platform that reduces turnaround while maintaining accuracy. At the same time, managers searching for the best hotel RFP tool are learning that speed does not have to come at the expense of quality or compliance.
more7 Smart Hotel RFP Shortcuts That Save Hours Every Week for Travel Managers
Joseph Friedmann
Hotel sourcing and hotel bidding have always been time-intensive for travel managers. From coordinating across departments to ensuring negotiated rates align with corporate travel management goals, the process can drain hours from a team’s weekly workload. With the rise of modern hotel RFP software and platforms like ReadyBid, those hours are being reclaimed. What once took weeks of spreadsheets, manual emails, and back-and-forth calls can now be streamlined with automation, smarter workflows, and built-in negotiation tools. Travel managers looking to stay ahead in business travel management no longer have to accept inefficiencies as the norm - they can leverage shortcuts designed specifically to simplify sourcing and contracting.
In this detailed piece, we’ll explore 7 practical shortcuts every travel manager can adopt. These strategies are backed by technology, proven frameworks, and lessons learned from enterprises optimizing their sourcing through a hotel RFP automation platform that streamlines complex bidding and negotiations. Along the way, we’ll show how leveraging the right hotel RFP tool - instead of sticking to outdated methods - results in faster turnaround, stronger savings, and measurable ROI. For anyone searching for the best hotel RFP tool, these shortcuts highlight why the industry is shifting toward platforms like ReadyBid.
moreThe Future of Hotel RFPs: 2025-2030 Predictions Every Travel Manager Should Track
Joseph Friedmann
The hotel RFP has been a cornerstone of corporate travel management for decades. But in the next five years, the process will undergo its biggest transformation yet. Between rising automation, AI-driven benchmarking, sustainability requirements, and evolving traveler expectations, the traditional way of running RFPs is rapidly giving way to smarter, more dynamic models.
For travel managers, the future will be shaped by technology and strategy working hand in hand. Companies that cling to outdated manual methods will struggle with inefficiencies, missed savings, and compliance issues. Meanwhile, those that adopt modern automation platforms like future-focused hotel RFP automation software for corporate travel sourcing will thrive with faster cycles, smarter negotiations, and continuous optimization.
This article lays out seven key predictions for hotel RFPs between 2025 and 2030-insights every travel manager should track. By understanding what’s ahead and leveraging a modern hotel rfp platform, you’ll position your program for long-term success.
Prediction #1: Automation Will Eliminate Manual RFP Cycles
moreDo We Still Need Hotel RFPs? The Contrarian View Travel Managers Are Debating
Joseph Friedmann
For decades, the hotel RFP has been the backbone of corporate travel management. Every year, travel managers send out hundreds of bids, negotiate rates, and finalize contracts for their company’s preferred hotel program. It’s the way things have always been done.
But in 2025, many in the industry are asking a tough question: Do we still need hotel RFPs at all?
On one side, traditionalists argue that RFPs provide structure, leverage, and contractual protections. On the other, a new generation of travel managers believes automation, dynamic rates, and continuous sourcing have made the old annual cycle outdated.
This article takes a contrarian look at the debate, examining both perspectives-and showing why the real answer lies in adopting smarter automation tools like rethinking the future of hotel RFPs with automation and continuous sourcing. Whether you believe RFPs are essential or obsolete, one thing is clear: a modern hotel rfp solution transforms the way we approach sourcing.
The Case for “Yes, We Still Need Hotel RFPs”
Despite new approaches, RFPs continue to play a critical role in corporate travel programs.
moreThe Hotel RFP Lifecycle Model: How to Manage Sourcing from Start to Finish
Joseph Friedmann
Running a hotel RFP program isn’t just about sending bids and signing contracts-it’s about managing an entire lifecycle. From the moment you gather data to the day you audit rates post-contract, every stage impacts the success of your travel program. For years, this lifecycle was fragmented and manual, filled with spreadsheets, delays, and inefficiencies. Today, automation has transformed it into a structured, continuous process that delivers measurable savings and compliance.
This article explores the Hotel RFP Lifecycle Model-a framework that helps travel managers understand and optimize every stage of sourcing. More importantly, we’ll show how automation platforms like a complete end-to-end hotel RFP lifecycle automation solution streamline the entire process. By adopting a modern hotel rfp tool, you can manage sourcing from start to finish with speed, accuracy, and strategic impact.
What Is the Hotel RFP Lifecycle?
The hotel RFP lifecycle is the structured process of creating, managing, negotiating, finalizing, and auditing hotel contracts. Think of it as a cycle with five key stages:
moreThe 5-Step Framework for a Successful Hotel Procurement Program
Joseph Friedmann
Hotel procurement is one of the most challenging aspects of corporate travel management. For travel managers, the stakes are high: negotiate well and your organization saves millions; miss the mark and you face cost overruns, compliance issues, and frustrated travelers. The good news is that procurement doesn’t have to be overwhelming. With a clear framework and the right technology, you can transform hotel sourcing into a streamlined, data-driven process.
In this article, we’ll break down a 5-step framework for running a successful hotel procurement program in 2025. This framework is designed to simplify decision-making, eliminate inefficiencies, and ensure measurable results. We’ll also show how automation platforms like a 5-step hotel procurement automation framework for corporate travel make each step faster, smarter, and more cost-effective. Using a modern hotel rfp tool ensures every part of the program delivers maximum value.
Step 1: Data Collection and Analysis
The foundation of any strong hotel procurement program is accurate data. Without it, you’re negotiating blind.
What to Collect
moreHotel Sourcing 101: A Step-by-Step Beginner’s Guide to Better Bids
Joseph Friedmann
Hotel sourcing is one of the most crucial-and often most stressful-responsibilities in corporate travel management. For beginners, it can feel like stepping into a maze: dozens of destinations, hundreds of hotels, thousands of data points, and tight deadlines. Without the right process, it’s easy to get lost in spreadsheets, chase the wrong contacts, or end up with contracts that don’t actually save money.
That’s why having a step-by-step hotel sourcing guide is so valuable. With the right framework and technology, even new travel managers can confidently run sourcing programs that deliver measurable savings, improve compliance, and keep travelers satisfied.
In this article, we’ll walk through Hotel Sourcing 101, laying out the steps to build a successful program. Along the way, we’ll show how automation platforms like a beginner-friendly step-by-step hotel sourcing automation tool simplify the process and eliminate common mistakes. Pairing structure with a modern hotel rfp tool ensures your bids are smarter, faster, and more effective.
Step 1: Collect and Analyze Data
Start by gathering the basics:
moreThe Beginner’s Guide to Hotel RFPs: Everything Travel Managers Must Know in 2025
Joseph Friedmann
For new travel managers stepping into the world of hotel sourcing, the hotel RFP (Request for Proposal) process can feel overwhelming. Hundreds of hotels, thousands of data points, tight timelines, and pressure from both finance and executives-it’s a lot to manage. The good news? With the right knowledge and tools, even beginners can run successful hotel programs that deliver real savings and measurable ROI.
This guide is designed as a step-by-step beginner’s handbook for hotel RFPs in 2025. We’ll break down what hotel RFPs are, why they matter, and how automation is transforming the entire process. More importantly, we’ll show why adopting platforms like the complete beginner-friendly guide to hotel RFP sourcing automation gives travel managers a fast track to efficiency, savings, and control.
Whether you’re managing your first program or seeking to refresh your knowledge, this hotel rfp guide will equip you with everything you need to succeed.
What is a Hotel RFP?
A hotel RFP is a standardized process that corporations and travel management companies (TMCs) use to negotiate rates, amenities, and contracts with hotels. Instead of contacting hotels individually, organizations send a structured request asking hotels to submit bids.
moreThe Hidden Costs of Manual RFPs: Research Shows Why Automation Wins
Joseph Friedmann
For decades, hotel sourcing has been synonymous with manual work-spreadsheets, emails, phone calls, and late-night chases to hotel sales reps. On the surface, some organizations think managing RFPs manually saves money because they avoid paying for technology. But when you dig deeper, the reality is very different.
Manual RFPs carry hidden costs that drain corporate budgets and travel teams’ productivity. From wasted staff hours to missed savings opportunities, these costs add up to millions every year. Research from hundreds of corporate programs shows that automation doesn’t just make life easier-it actually saves more money, ensures stronger compliance, and delivers far better results than manual processes ever could.
This article explores those hidden costs and why solutions like how automating hotel RFP sourcing eliminates hidden inefficiencies are proving essential for modern travel managers. When compared side by side, the case is clear: manual RFPs cost you more, while adopting a modern hotel rfp tool ensures long-term savings and efficiency.
The True Costs of Manual Hotel RFPs
moreHotel Bidding vs. Dynamic Discounts: Which Model Works Best for Corporate Travel?
Joseph Friedmann
The hotel procurement landscape is evolving rapidly. For decades, the annual hotel RFP was the standard model: companies invited bids, negotiated rates, and locked in contracts for the year. But in recent years, dynamic discounts-rates tied to public pricing rather than fixed contracts-have gained traction. Travel managers are left asking: Which model really works best for corporate travel-traditional hotel bidding or dynamic discounts?
This debate is shaping the future of corporate travel management. Both approaches have strengths and weaknesses, and the truth may lie in a hybrid model. More importantly, automation platforms like choosing between hotel bidding and dynamic discounts with automated RFP tools now make it easier to compare, manage, and optimize both strategies. With a modern hotel rfp tool, travel managers can avoid the pitfalls of either extreme and focus on what delivers the most savings and compliance.
How Hotel Bidding Works
Hotel bidding is the traditional method: companies send structured RFPs to hotels, receive bids, and negotiate discounted rates.
Pros
Predictable pricing for budgeting
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The Future of Hotel RFPs: Predictions & Forecasts for 2026 and Beyond
Joseph Friedmann
Introduction
Corporate travel procurement has changed dramatically over the last decade. Manual spreadsheets, endless email threads, and once-a-year hotel negotiations are rapidly being replaced by automated workflows, real-time benchmarking, and continuous sourcing strategies. As we move into 2026, the evolution of hotel RFPs is accelerating faster than ever.
The drivers are clear: market volatility, traveler expectations, sustainability goals, and new technologies. Organizations that continue to rely on outdated tools risk falling behind. Those adopting platforms like ReadyBid-an automated hotel RFP solution with compliance, auditing, and unlimited sourcing capabilities-are positioning themselves to lead the next era of travel procurement.
In this article, we’ll explore the major predictions shaping the hotel rfp landscape in 2026 and beyond, showing how ReadyBid is built to meet tomorrow’s challenges today.
Prediction #1: Continuous Sourcing Will Replace Annual Cycles
The annual RFP model is already under pressure, and by 2026 it will be nearly obsolete. Corporations can no longer afford to negotiate once per year while rates shift monthly.
moreLessons Learned: Common Pitfalls in Hotel RFPs and How to Avoid Them
Joseph Friedmann
Introduction
Every travel manager knows that hotel RFPs can be overwhelming. With hundreds of hotels, multiple stakeholders, tight deadlines, and endless negotiations, it’s easy to fall into traps that reduce savings, delay programs, or frustrate travelers. After analyzing hundreds of corporate programs, one truth stands out: the same mistakes happen again and again.
Fortunately, most pitfalls are preventable. By learning from past experiences-and by using modern automation-travel managers can avoid costly errors. Organizations that adopt an automated hotel RFP solution with compliance, auditing, and unlimited negotiations consistently sidestep pitfalls and deliver stronger outcomes.
This article highlights the most common pitfalls in hotel rfp programs and shares practical lessons for avoiding them. Whether you’re a first-time buyer or a seasoned travel manager, these insights will help ensure your next sourcing cycle is smooth and successful.
Pitfall #1: Relying on Manual SpreadsheetsThe Problem
Spreadsheets may feel familiar, but they are riddled with risks: errors, broken formulas, inconsistent formats, and no real-time visibility.
moreThe Hidden ROI of Hotel RFP Case Studies & Success Stories
Joseph Friedmann
Introduction
When most corporate travel managers think about hotel RFPs, they focus on negotiated rates, contracted amenities, and compliance. While these are critical, the real value of an RFP program goes far beyond cost savings. In fact, the hidden ROI of hotel RFPs often reveals itself in improved productivity, better traveler compliance, enhanced supplier relationships, and reduced risk exposure.
The challenge is that these benefits are rarely captured in traditional reporting. Legacy systems track contracts but fail to connect sourcing outcomes to broader organizational value. That’s why companies adopting an automated hotel RFP solution with benchmarking, rate auditing, and reporting are unlocking ROI that used to remain invisible.
In this article, we’ll explore the hidden ROI of hotel RFPs through real case studies and success stories, showing how ReadyBid helps organizations prove value beyond the numbers.
The Visible ROI: Direct Negotiated Savings
Most organizations evaluate hotel RFP success based on the gap between initial hotel offers and final negotiated rates. With ReadyBid’s hotel rfp tools, buyers routinely achieve:
moreWhy Ignoring Hotel RFP Deadlines Is a Risk Travel Managers Can’t Afford in 2025
Joseph Friedmann
Introduction
In corporate travel procurement, deadlines aren’t just arbitrary dates-they’re the backbone of successful hotel RFP programs. Every year, hundreds of organizations miss out on millions in savings and compliance simply because they fail to meet critical submission or negotiation timelines.
The consequences of missed deadlines are severe: delayed agreements, higher rates, lost leverage, and frustrated stakeholders. In today’s fast-moving market, where hotel rates fluctuate rapidly, the risks are even higher.
The solution? Automation. Platforms like ReadyBid help travel managers meet deadlines effortlessly by streamlining the entire lifecycle. Organizations leveraging an automated hotel RFP solution that enforces deadlines with smart workflows and auditing consistently avoid risks while delivering stronger programs.
This article explains why deadlines matter, what risks arise when they’re ignored, and how ReadyBid transforms deadline management into a strategic advantage for hotel rfp programs.
The Importance of Deadlines in Hotel RFPs1. Alignment with Corporate Budgets
moreThe Hotel RFP Lifecycle Framework: Expert Roundup of Procurement Leaders’ Insights
Joseph Friedmann
Introduction
Hotel sourcing is evolving at record speed. Once dominated by manual spreadsheets and annual cycles, corporate lodging procurement is now shaped by automation, benchmarking, and continuous optimization. Travel managers know that managing an RFP isn’t just about collecting rates; it’s about aligning data, compliance, and traveler satisfaction with organizational goals.
To better understand the transformation, we gathered insights from procurement leaders, TMC executives, and corporate travel managers who have overseen thousands of programs. Their experiences reveal a clear pattern: companies that leverage enterprise hotel RFP software with full lifecycle automation consistently outperform peers who rely on outdated approaches.
This expert roundup captures their lessons, showing how the hotel rfp lifecycle framework-powered by ReadyBid-delivers measurable results across industries.
Expert Insight #1: The Power of Data Collection
“If your data is wrong, the rest of the RFP is wasted effort.” - Global Travel Manager, Fortune 500 Tech Company
Data accuracy is the backbone of sourcing. Without clean historical spend, room nights, and traveler hub information, negotiations lack credibility.
more5 Proven Models for Structuring a Successful Hotel Procurement Strategy
Joseph Friedmann
Introduction
Hotel procurement is one of the most critical pillars of corporate travel management. For global organizations, lodging spend represents a significant portion of the travel budget-often second only to air. Yet structuring a successful procurement strategy is anything but simple. With fluctuating rates, shifting travel patterns, and increasing pressure for compliance, travel managers face constant challenges.
Fortunately, procurement leaders today don’t have to rely on guesswork or outdated methods. Platforms like ReadyBid empower organizations to adopt structured strategies that maximize savings, improve compliance, and simplify operations. In fact, companies leveraging an automated hotel RFP platform with benchmarking, auditing, and unlimited negotiations are outperforming peers stuck with legacy tools or manual spreadsheets.
This article explores five proven models for structuring a successful hotel procurement strategy in 2025-each supported by real-world examples and powered by ReadyBid’s capabilities.
Model 1: The Centralized Procurement Model
Definition:
All hotel sourcing decisions are made by a central travel or procurement team, ensuring consistency and control.
moreDynamic Pricing vs. Negotiated Rates: Which Really Delivers Better Value?
Joseph Friedmann
Introduction
The debate between dynamic pricing and negotiated corporate hotel rates has grown louder in recent years. With inflation, fluctuating occupancy, and shifting travel demand, many procurement leaders are asking: Should we abandon negotiated rates in favor of dynamic pricing tied to the market?
While dynamic pricing offers flexibility, it also introduces volatility. On the other hand, negotiated rates deliver predictability but may appear rigid in rapidly changing markets. The reality is more complex. When paired with modern tools like ReadyBid, negotiated hotel programs not only remain competitive but deliver quantifiable savings and compliance benefits.
Companies using an automated hotel RFP system that combines benchmarking, rate auditing, and unlimited negotiations consistently achieve stronger results than those relying solely on dynamic pricing models. In fact, ReadyBid’s hotel rfp platform reveals data that challenges the hype around dynamic models.
This article breaks down the pros and cons of each approach, provides real-world data, and explains how ReadyBid helps travel managers choose the right strategy for their programs.
moreAre Traditional Hotel RFPs Dead? A Contrarian Take on the Future of Hotel Procurement
Joseph Friedmann
For decades, the hotel RFP has been the cornerstone of corporate travel procurement. Each year, travel managers and procurement teams sent spreadsheets to hotels, compared bids manually, and negotiated rates city by city. This ritual was considered non-negotiable, a best practice that every corporation and travel management company (TMC) followed.
But in recent years, many voices in the industry have declared the hotel RFP outdated. Some argue it’s inefficient, too resource-heavy, or incapable of adapting to the fast-paced needs of modern travel. Others predict its eventual replacement by dynamic pricing models or AI-driven procurement.
Here’s the contrarian view: the hotel RFP is not dead. In fact, with platforms like ReadyBid, it has evolved into something smarter, faster, and more strategic. For organizations looking for a data-driven perspective on the role of hotel RFPs in modern procurement, the truth is that the RFP remains essential - it’s just different than it used to be.
The question isn’t whether the hotel rfp is obsolete, but whether your organization is leveraging it the right way.
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