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Top 10 Hotel Chains Winning Corporate RFPs in 2025 (and Why They’re Succeeding)

The competitive landscape of hotel sourcing has transformed significantly in 2025, with data-driven decision-making, automation, and sustainability driving corporate procurement strategies. Today, multinational corporations and travel management companies (TMCs) are no longer relying solely on brand loyalty or negotiated rates; they’re seeking measurable performance, dynamic pricing intelligence, and continuous value creation. Platforms like corporate lodging RFP software and advanced hotel procurement solutions such as ReadyBid are at the forefront of this evolution-empowering buyers to identify top-performing hotel chains that consistently deliver the right blend of savings, quality, and service.

Through ReadyBid’s global benchmarking insights and its analytics-driven hotel contract management platform, travel teams have identified the hotel chains that stand out in their ability to respond, negotiate, and execute at scale. Here’s an in-depth look at the ten hotel chains dominating the corporate RFP world in 2025-and what sets them apart from the rest.

1. Marriott International

Marriott continues to lead the pack in 2025, offering unmatched consistency, global reach, and sustainability initiatives that resonate with corporate buyers. Their centralized negotiation framework and dynamic pricing technology allow companies to maintain rate integrity across regions.

With Marriott’s strong digital infrastructure, ReadyBid users report higher response rates and improved contract accuracy during the sourcing process. Their ability to integrate with corporate hotel RFP platforms ensures transparency, responsiveness, and measurable cost efficiency.

2. Hilton Hotels & Resorts

Hilton’s innovation-driven sourcing model has redefined how global corporations view hotel partnerships. Through adaptive rate flexibility and loyalty-based value-adds, Hilton has positioned itself as one of the most sought-after brands in enterprise travel programs.

Corporations leveraging strategic lodging supplier sourcing often cite Hilton’s transparency and rapid digital adoption as major factors in long-term partnership success. Their continuous improvement in ESG and traveler satisfaction metrics further boosts their competitiveness in global RFPs.

3. Hyatt Hotels Corporation

Hyatt’s focus on data alignment and customization makes it a favorite for multinational enterprises seeking flexible contract models. The brand’s “Corporate Choice” program tailors offerings by region, ensuring companies get localized support within a standardized framework.

With the rise of automated lodging RFP solutions, Hyatt’s adaptability in digital contract management allows procurement leaders to optimize global rate consistency and improve traveler experience simultaneously.

4. IHG Hotels & Resorts

IHG continues to excel in technology adoption, particularly within the ReadyBid ecosystem. Their global account teams work closely with TMCs, ensuring responses are accurate, timely, and benchmarked.

IHG’s strong presence in secondary markets has also helped corporations expand their preferred programs into new territories. With enterprise travel program management, companies find IHG’s digital readiness and operational transparency pivotal for ongoing procurement success.

5. Accor Group

Accor’s decentralized yet unified approach makes it one of the most flexible hotel groups in RFP management. Through automation, regional account managers can process and respond to bids in record time.

Accor leverages ReadyBid’s hotel RFP management system to streamline proposal responses, audit performance, and integrate real-time pricing insights across its brands-from Novotel to Fairmont-enhancing both buyer confidence and global compliance.

6. Wyndham Hotels & Resorts

Known for its vast midscale footprint, Wyndham shines in 2025 for delivering reliable rates in emerging markets. Procurement teams value Wyndham for its transparency, rate consistency, and local responsiveness.

ReadyBid’s benchmarking data reveals that Wyndham performs especially well in continuous sourcing environments due to its alignment with top hotel negotiation tools. This positions the brand as a strong contender in cost-conscious, high-volume travel programs.

7. Best Western International

Best Western’s flexible contracting and independent hotel network offer corporations tremendous diversity. With hundreds of properties accessible through centralized bidding, corporations using hotel sourcing automation software achieve excellent ROI while supporting local economies.

The chain’s rapid adoption of standardized data templates and ReadyBid integration helps corporate buyers manage complex rate structures with ease, improving overall efficiency in program execution.

8. Choice Hotels International

Choice Hotels excels in responding to high-volume corporate solicitations with exceptional speed and accuracy. Its central procurement technology integrates directly with RFP tools, ensuring consistent performance reporting.

Companies using ReadyBid’s travel procurement management suite benefit from Choice’s responsive digital infrastructure, which simplifies negotiations, ensures compliance, and enhances global rate visibility.

9. Radisson Hotel Group

Radisson’s investments in AI-based rate forecasting and sustainability programs have paid off in 2025. They’re now one of the most ESG-forward hotel groups in the global sourcing market.

Through hotel RFP automation software, Radisson offers streamlined rate management, minimizing administrative friction and optimizing rate-loading efficiency. Their transparency-focused business model aligns perfectly with modern corporate governance standards.

10. InterContinental Hotels Group (Luxury Segment)

IHG’s luxury segment-particularly InterContinental and Kimpton brands-has become the go-to option for executive travel programs in industries like finance and pharmaceuticals. Their seamless use of data analytics and flexible contracting through ReadyBid’s corporate travel procurement platform allows organizations to customize their rate structures and amenities based on traveler tiering and loyalty benefits.

This data-driven luxury sourcing approach defines what modern hotel procurement excellence looks like in 2025.

Why These Chains Win More Corporate RFPs

Success in today’s corporate travel environment goes beyond room rates. Winning suppliers align with three core procurement principles:

  1. Responsiveness: Rapid RFP turnaround powered by digital connectivity.

  2. Transparency: Clear pricing structures and consistent data accuracy.

  3. Sustainability: Commitment to environmental and social responsibility initiatives.

Platforms like ReadyBid serve as the technological backbone of these transformations-helping both buyers and suppliers simplify complexity through hotel RFP process automation.

The Role of ReadyBid in Ranking Corporate Hotel Leaders

ReadyBid’s analytics and benchmarking capabilities provide unparalleled visibility into supplier responsiveness, savings potential, and rate compliance. Corporations use these insights to evaluate suppliers objectively, resulting in stronger, more data-backed partnerships.

By integrating with hotel RFP optimization tools, ReadyBid gives procurement leaders a centralized view of supplier performance across global markets. These insights fuel strategy refinement and ensure maximum ROI.

Further Reading for Travel Procurement Leaders

Conclusion: Data Defines the Future of Hotel RFP Success

The hotel brands winning in 2025 understand that data transparency, automation, and continuous engagement are the keys to lasting partnerships. As corporate buyers demand precision, accountability, and ESG alignment, only those who adapt through technology will thrive.

ReadyBid’s leading hotel procurement platforms enable corporations and TMCs to evaluate, negotiate, and manage suppliers through one intelligent ecosystem. With automation, benchmarking, and compliance built in, ReadyBid delivers measurable value to every corporate travel program.

Book a Demo to see how ReadyBid can power your global hotel sourcing strategy.

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