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Top 10 Hotel Chains Winning Corporate RFPs in 2025 (And Why)

The global hotel RFP market is more competitive than ever, with thousands of properties vying for a spot in corporate lodging programs. But in 2025, a few hotel chains have emerged as clear winners-those that have embraced data-driven negotiations, sustainability, and automation. As travel managers leverage corporate lodging RFP software and top-rated hotel sourcing systems, these chains are outperforming their peers by aligning their offerings with the modern needs of corporate travel buyers.

With insights drawn from ReadyBid’s proprietary analytics and client data, as well as market intelligence from across the industry, this article explores the top 10 hotel chains that are dominating corporate RFP awards in 2025-and what makes them stand out. Each of these brands demonstrates the agility, consistency, and digital maturity that align with ReadyBid’s hotel contract management platform, built to empower smarter, faster hotel sourcing.

1. Marriott International - Data-Driven Consistency

Marriott leads the 2025 RFP season with unmatched consistency in rate integrity and data visibility. Their corporate contracting processes integrate seamlessly with automated RFP tools like ReadyBid’s hotel RFP management system, allowing for rapid bid turnaround and transparent negotiations.

Marriott’s competitive edge lies in its ability to maintain consistent communication and accurate data across multiple GDS and distribution systems. Corporate buyers value their predictability, standardized formats, and robust global footprint.

2. Hilton Hotels & Resorts - ESG Leadership Meets Global Reach

Hilton continues to dominate due to its long-standing commitment to sustainability and corporate responsibility. With sustainability now embedded in most RFP evaluation criteria, Hilton’s Travel with Purpose program gives it a clear advantage.

Through Hotel RFP automation software, buyers can easily verify Hilton’s sustainability credentials, carbon reduction policies, and DEI initiatives-making it a preferred partner for ESG-focused organizations.

Hilton’s reliable response timelines and digital integration also make it one of the easiest chains to work with during high-volume sourcing seasons.

3. Hyatt Hotels Corporation - Personalized Corporate Programs

Hyatt’s flexibility in rate structuring and corporate benefits makes it a powerhouse for mid-market RFPs. Their hotels work collaboratively with travel managers, offering dynamic pricing options and enhanced traveler loyalty integration.

By using platforms like ReadyBid’s Corporate hotel RFP platform, TMCs can efficiently track Hyatt’s customized proposals and monitor compliance metrics at the regional level. Hyatt’s commitment to responsiveness and relationship-building continues to earn it strong buyer loyalty.

4. InterContinental Hotels Group (IHG) - Rate Integrity Champion

IHG shines in 2025 for its focus on rate loading accuracy and proactive auditing. Their rate distribution systems align closely with ReadyBid’s hotel RFP contracting software, minimizing rate leakage and ensuring consistent pricing across all booking channels.

Travel managers increasingly select IHG because its compliance scores are consistently high, which reduces traveler frustration and boosts trust in corporate programs.

5. Accor - Sustainability and Local Relevance

Accor stands out for its regional adaptability and sustainability leadership. The company’s Planet 21 program aligns directly with corporate ESG targets, and its ability to localize programs for different markets makes it ideal for multinational corporations.

ReadyBid’s Strategic hotel sourcing technology allows buyers to evaluate Accor properties based on both global consistency and local compliance factors. This combination of flexibility and eco-consciousness gives Accor a strong edge in global sourcing decisions.

6. Wyndham Hotels & Resorts - Value-Driven Partner

Wyndham continues to grow its footprint in corporate RFP programs by emphasizing affordability without compromising quality. Its well-structured corporate rate packages and loyalty integration attract budget-conscious travel programs.

Within ReadyBid’s Hotel RFP optimization tool, Wyndham properties often outperform competitors in rate competitiveness, availability, and traveler satisfaction, particularly in North America.

For TMCs managing large-volume clients, Wyndham provides strong rate stability and quick contract turnarounds.

7. Choice Hotels - The Mid-Market Efficiency Leader

Choice Hotels has proven that efficiency can be a winning strategy. Its centralized contracting model integrates directly with ReadyBid’s hotel sourcing automation software, enabling near-instant RFP responses and updates.

Corporate buyers appreciate Choice’s transparent communication and consistency across brands like Comfort Inn, Sleep Inn, and Clarion. Choice excels in secondary markets where quick decision-making and reliable data exchange are essential.

8. Radisson Hotel Group - Rapid Global Expansion and Responsiveness

Radisson’s aggressive global expansion and rebranding efforts have made it a strong player in 2025’s corporate RFP race. The chain’s focus on fast response times and rate flexibility aligns perfectly with the demands of high-volume TMC operations.

ReadyBid’s Corporate travel RFP platform allows TMCs to handle Radisson’s bids efficiently across multiple clients and regions, ensuring accurate rate loading and data verification at every stage.

9. Best Western Hotels & Resorts - Personalization and Local Ownership

Best Western’s hybrid model of franchise ownership and brand consistency offers a unique advantage in corporate programs. Buyers working through ReadyBid’s Global hotel sourcing solution find that Best Western delivers strong local relationships while adhering to global corporate standards.

Their properties’ responsiveness, competitive pricing, and adaptability make them a favorite among regional travel programs seeking personalized support without losing brand assurance.

10. Premier Inn - The European Corporate Favorite

In Europe, Premier Inn dominates the corporate RFP landscape through reliability and strong partnerships with corporate travel managers. Their standardized contracts, rate stability, and integration with systems like ReadyBid’s hotel RFP reporting solution make sourcing and compliance easy for large programs.

Premier Inn’s simplicity, clear communication, and policy alignment make it particularly popular among UK-based and pan-European corporate buyers.

What These Winners Have in Common

The success of these ten hotel chains isn’t coincidental - it’s data-driven. Each has embraced key trends that align with ReadyBid’s vision for the future of hotel procurement:

  • Automation-first sourcing: Rapid, accurate bid responses powered by API integrations.

  • Transparency: Real-time rate verification and performance analytics.

  • Sustainability: Integration of ESG and carbon metrics into RFP scoring.

  • Flexibility: Ability to adapt to dynamic corporate travel demands.

  • Consistency: Global compliance with localized negotiation options.

These qualities make these brands reliable partners in a world where corporate travel programs must remain agile, compliant, and cost-effective.

The Role of ReadyBid in Partnering With Leading Hotel Chains

ReadyBid’s Automated hotel RFP system bridges the gap between corporate buyers and these high-performing hotel chains. Through automation, TMCs and procurement teams can distribute bids, track responses, and benchmark performance across multiple brands - all within one intuitive interface.

For corporations managing global hotel programs, ReadyBid provides unmatched clarity into rate performance and supplier compliance. It eliminates manual follow-ups, integrates chain rep communications, and provides dashboards for year-round visibility.

This unified sourcing model empowers buyers to make evidence-based decisions while improving supplier relationships.

Additional Resources

Explore these related ReadyBid insights on hotel sourcing trends:

Conclusion

2025 has redefined what it means to be a preferred hotel partner in corporate travel. The chains winning the most RFP awards are those that have invested in data transparency, digital efficiency, and sustainable practices - the same principles driving the success of ReadyBid’s platform.

For travel managers and TMCs, aligning with both innovative hotel brands and intelligent sourcing tools like ReadyBid ensures better rates, compliance, and traveler satisfaction across every market.

The message is clear: the future of corporate hotel sourcing belongs to those who combine technology with trust.

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